When Godfrey Q creative director Elena Coco needed a photographer to shoot a series of emotional images for a billboard and advertising campaign for energy giant NRG, she turned to Shaun Fenn.

“The message NRG wanted to communicate was that they are helping consumers pay less for energy in order to have money for important things,” says Shaun. “They felt the emotional thread consistent in my work was a good fit.”

The project was shot on location at an abandoned hospital in Los Angeles. They looked at several potential locations, but needed one that offered a variety of shooting options but was also authentic with the right color palate.

At the same time, Shaun also captured motion footage. “The way I like to work is to really focus on the still frame, get it dialed in, and then utilize all the resources—the location, the stylist, everything that’s already there—to shoot the motion component.”

“We wanted to not only make the images emotional, but also aspirational. The layouts were very clean and needed to be a quick read for outdoor use. Our goal was to make every day moments strong and soft at the same time.”

A big thank you to Bridgette Potter and Elena Coco from Godfrey Q for the opportunity and to Paige Dorian Productions and the rest of our stellar crew.