Zilretta says enough is enough. For many people who suffer from chronic osteoarthritis knee pain, engaging in day-to-day activities can be difficult. The tiny joys of life become sources of pain instead, and cause the world to dim a little bit. However, with the help of their long-lasting treatment, Zilretta helps to restore the light in patients’ lives.

Photographer Randal Ford worked with a talented team of people to create bright imagery with vibrant color and activity. “All of them have a little bit of quirk in them! If you look closely too, there is a subtly bent knee in each image, to depict a good range of motion.”

The creative pops of personality Ford is known for, along with the highly-stylized sets and concepts, result in a visual campaign that spreads joy and genuine smiles. “We wanted to show people living their lives in a simple, yet exciting way. Without pain.”

To see more from of Randal’s work, please visit his website!