Oh, to be a kid. Brimming with wonder and ever-ready for what’s next and new. When The Richards Group approached Randal Ford with the latest campaign for national preschool group, Primrose, the idea was quite literally a light bulb moment. With a desire to highlight magical instances of discovery, Randal and team spent 2 days capturing wide eyes and wonderment. “The moment happens so fast, you have to be fully focused on the child’s facial expressions and constantly shooting. I could not have done this without our baby wrangler extraordinaire.”

With seamless creative collaboration on set, as well as precise artful direction, the kids and crew flowed back and forth from stills to video, resulting in a body of work that, both, delights and inspires. “The collaboration with the team was fantastic-- they had a lot of trust in me and my process, and, I in theirs.” To see more bright-eyed lightbulb moments, visit Randal’s website here.