annabelle breakey for patagonia provisions
Patagonia says the food you put in your body is a vital part of the outdoor experience. The Marin County, CA-based company started Patagonia Provisions to share some of the favorite foods they’ve experienced on their travels. “We aim to make the best product, cause no unnecessary harm, and perhaps most important, inspire solutions to the environmental crisis,” says Patagonia’s mission statement.
The company’s growing selection of organically sourced and responsibly produced food products include buffalo jerky, fruit and almond snack bars, and now three dried soups. They started with the tsampa soup, and were about to launch two more: black bean and green lentil. The company came to Annabelle Breakey via TDA Boulder to update the look of the packaging.
“They wanted to let the flavors really shine; to make beautiful, artful compositions out of the ingredients in their soups. The concept was to deconstruct and get back to the source,” said Annabelle.
The original packaging used stock photography. Annabelle worked with San Francisco-based food stylist Karen Shinto to create three distinct compositions out of fresh ingredients on light boxes. “We wanted to create a harmonious composition that showed the vitality of each ingredient in a beautiful and modern way,” Annabelle explains.
“Patagonia is a rock star company. Everything that goes into their products is good for the planet. I learned so much when I was working with them on this project and I just loved every minute of it. The client, Birgit Cameron, is so passionate about making the planet a better place to live. She’s doing it by offering better food choices. It was inspiring to work with them and really made me want to support them.” Annabelle says.
Thomas Dooley of TDA Boulder was the creative director for the project. Thank you Thomas and Birgit for an amazing project. We can’t wait for the next round.