Barefoot is all about making wine fun for everyone. To bring Barefoot to the people, Libby Brockhoff’s team at Odysseus Arms created a wildly wacky participation marketing campaign, driving a purple VW bus across America throwing parties and sharing the wine along the way.

“They found their followers with these crazy antics and gags across the country. It was a really cohesive push,” explained Annabelle Breakey.

Annabelle shot a series of still life images for social media tied to seasonal themes. Halloween party potion made with Barefoot’s sparkling pinot rosé and rainbow waffles to celebrate pride in June. For New Year’s Day, they made “green juice mimosas” and poked fun at New Year’s resolutions with a dozen donuts frosted to look like vegetables. They decorated mixtapes in the Barefoot colors and built a Barefoot drinko board.

The images are all timely and go from planning to posted in as little as a few weeks. Annabelle says the only challenge is having too much fun on set!

“Odysseus Arms really elevated Barefoot’s social presence. I love that they’re not afraid to do super cheeky posts. It’s been so much fun working with them to create these wacky images,” said Annabelle.